Every year is a big year for big-time golf-club companies, with continual new releases and technologies to help golfers play their best.
With the golf season winding down, and another round of club launches presumably right around the corner, which brands have had the biggest years in the fitting bays?
On this week’s episode of GOLF’s Fully Equipped, Bryan LaRoche, owner of Fleming Island, FL’s BryanGolf, answered that very question for the different equipment categories.
He started with Ping drivers.
“A lot of Ping woods, a lot of Ping drivers, all the drivers,” LaRoche said. “Like a lot of [G440] SFT. Them doing the 9-degree in SFT is one of the most underrated moves in custom club fitting history in my mind.”
With Ping’s G440 line released at the beginning of the year, the company added a 9-degree loft option for the draw-biased SFT model, which stands for Straight Flight Technology. In previous lines, the SFT head was only available with 10.5˚ of loft.
PING G440 SFT Custom Driver
The G440 driver family (MAX, LST, SFT) is optimized to deliver more ball speed through multiple advancements, including PING’s deepest CG in a driver to date and a shallower, thinner face, while continuing to ensure the game-changing forgiveness expected from a PING driver. Golfers in need of slice-correction technology fit best in the G440 SFT (Straight Flight) option, which features a two-position (Draw and Draw+), adjustable 23-gram back weight.
HIGHLY FORGIVING
Lighter head weight allows for heavier back weight.
FASTER FACE
Shallow, thinner, face increases ball speed for more distance, higher launch.
SOUND DESIGN
New shaping, carbon crown and internal ribs produce muted impact experience.
FREE-HOSEL DESIGN
Saves weight to lower CG, increase forgiveness. Allows for more heel-side face flexing for consistent ball speed across face.
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LaRoche said that helped solve a huge problem for the target SFT player.
“I couldn’t fit too many guys into the 10.5, because most of those guys who are needing an SFT, they’re not just struggling with a big fade, they’re also struggling with spin,” LaRoche said. “We’re able to get a lot of guys into the SFT.”
When it comes to irons, LaRoche said Titleist came “in from the top rope here at the end of the summer” with their new 2025 T-Series lineup.
“You can pretty much fit anybody into the Titleist irons,” he said. “You can find some iron, especially if somebody needs a little bit of height. And I know we talk in fitting, and we hear with Titleist’s every video, it’s 3Ds, 3Ds. The 3Ds are real.”
Titleist 2025 T250 Custom Irons
Distance never looked this pure. T250 Irons give golfers the ultimate combination of raw speed, stability, and consistency with an ultra-clean design that players love. It’s a merger of form and function, crafted for powerful performance while satisfying the eye of the most discerning golfers.
Singular Design
High-strength steel construction allows powerful performance technologies to be discreetly housed within a sleek, modern design.
Elevated Speed
A new forged L-Face Design heightens ball speed and launch for astounding distance across the face.
Enhanced Consistency
Improved Max Impact Technology and a progressive groove design promote consistent carry, spin, and dispersion from any lie.
High Flight & Stability
Split high-density tungsten produces optimal CG with high stability for more forgiving shotmaking.
Launch Spec Configuration
A brand-new addition to the T-Series lineup, T250 Launch Spec provides the same technology and features the same construction as T250 but with a lighter headweight and added loft, promoting effortless launch, increased carry distance for low-flight players and more stopping power into the greens.
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