NBA superstar and noted golf aficionado Steph Curry just launched his latest collab, and this one comes with an even greater purpose off the course.
Curry has partnered with Vessel for a limited-quantity lineup of golf bags and accessories supporting Curry’s Underrated Golf Tour — a purpose-driven tournament series that aims to provide access and equal opportunity to student-athletes of all backgrounds, including those who have demonstrated leadership on and off the golf course and have overcome personal adversity and family hardship.
The Vessel x Curry Brand collab features a number of products: the Lux Stand and Player Air golf bags, PrimeX DXR Backpack, Signature Garment Duffel, Lux Golf Glove and the Magnetic Golf Towel. The design adheres to Vessel’s signature elevated-luxury look and feel, while also integrating Curry’s logo and Underrated Golf Tour tagline “Change the Game for Good.”
As part of the collaboration, Vessel is contributing to a scholarship fund that will support a group of Underrated Golf Tour athletes who are selected each year for their character, leadership and impact within their communities.
Curry’s Underrated Golf Tour has grown since its 2022 debut thanks in part to collaborations like this one. The program gives “underdog” junior golfers competitive and mentorship opportunities to further their golf careers, as well as national exposure to build their profiles — a mission that aligns perfectly with Vessel’s goal of supporting initiatives that provide opportunities for young people who don’t normally have them.
“What he’s doing with Underrated Golf is real, giving kids who’ve been overlooked a chance to be seen,” Vessel Golf Founder and CEO Ronnie Shaw said in a release. “We believe in that, and this collection is our way of standing behind it. We get to build something great with people we respect, and it goes toward the next generation of the game. That’s exactly where we want to be.”
Limited quantities of the Vessel x Curry Brand collaboration are available now on Vessel’s website.
