There is a certain irony in the news that Golf Channel is bringing back The Big Break with help from the YouTube content kings at Good Good.
The irony in question? Primarily that at the time The Big Break was in its Golf Channel heyday, most of the Good Good gang wasn’t old enough to watch it.
Still, the news is good for lifelong fans of the show (or more recent fans of one of YouTube golf’s most prominent brands): The Big Break has been greenlit by Golf Channel executives to return to audiences in late 2026, and Good Good is at the center of the operation.
According to a press release announcing the return, Golf Channel and Good Good will combine to produce a new edition of the longtime reality TV show, with a sponsor’s exemption into next November’s newly announced Good Good Championship (a PGA Tour fall series event) on the line for the winner.
To date, The Big Break remains Golf Channel’s most notable success in the world of original programming — a reality TV series that ran for a record 23 seasons from 2003 to 2015 and helped birth the careers of several notable golf figures, including Tony Finau. The new edition of the reality show will feature a heavy dose of Golf Channel’s content partners at Good Good golf, the 2-million-subscriber YouTube channel and merchandise monolith. Good Good and Golf Channel signed a content partnership in 2024 that has seen a host of new programming come to the network via the YouTube channel, though to date the partnership has focused more on one-off events than recurring series’ like Big Break.
The new season of the reality TV show will include the YouTube brand in its name — airing under the title of Big Break x Good Good — and will feature Good Good talent as both on-air fixtures and on-camera competitors. Golf Channel personality (and one-time Big Break contestant) Blair O’Neal will co-host the show alongside Good Good’s Matt Scharff, while Garrett Clark and Bubbie Broders will serve as non-playing team captains from the YouTube world. Brad Dalke and Sean Walsh — two ex-pros turned content creators for Good Good — will be two of the 12 competitors in the new season of the show, which will take place at Horseshoe Bay Resort near Austin, Texas, not far from the sight of next November’s PGA Tour fall season event.
The announcement marks the latest in a series of falling boundaries between the worlds of YouTube golf and the sport’s establishment, which has recently redoubled its own efforts to appeal to younger and broader audiences. Good Good’s exposure as a brand of well-coiffed, well-trained TV faces has helped its cross-medium exposure through outfits like the “Creator Classic” and more traditional content partnerships like Golf Channel’s.
The upside for both ends of the business is obvious: Golf Channel earns the ability to introduce its programming to a younger and different audience base, while Good Good earns the establishment credibility of Golf Channel and exposure to the network’s own audience. The Big Break represents the marriage of these ideas, and both parties hope, the intersection of an environment where they can both make money.
