Callaway is putting serious money behind the idea that the next big leap in golf clubs won’t come from tweaking what already exists. The company announced a $15 million investment in a new 3D-printing facility in Fort Worth, Texas, a move it says will open the door to designs that conventional manufacturing simply can’t produce.
The facility will expand Callaway’s titanium R&D and manufacturing capabilities, giving engineers more freedom to build complex structures that traditional methods can’t achieve. The company expects those capabilities to unlock meaningful gains in club performance and speed up the development of future innovations.
Building on 7 years of research
It’s not a leap into the unknown. Callaway says the investment builds on roughly seven years of additive manufacturing research and development, and since late 2022 the company has been producing prototypes and custom models in-house, developing expertise in titanium 3D printing. Fort Worth takes that a step further by establishing dedicated U.S. production capabilities. (Take a look at the patent registry, and you’ll see that Callaway has been tinkering with 3D printing for a while.)
Here’s the timeline: the facility sits next to Callaway’s North America Distribution Center and is expected to become operational in mid-2027. It will begin supporting a portion of the company’s U.S. product needs in 2028, with an initial focus on custom titanium products.
“At Callaway, we believe the greatest performance breakthroughs come from challenging the status quo,” said Chip Brewer, president and CEO of Callaway. “We believe 3D printing represents one of the most significant opportunities to advance golf club performance in decades, and we’re investing to lead that future.”
He went further, pointing to what the company sees as the real prize.
“Nobody can create the next generation of performance by relying exclusively on yesterday’s methods,” Brewer said. “We’re building capabilities that give our engineers the freedom to pursue ideas that simply weren’t possible before. This isn’t just an investment in manufacturing. It’s an investment in the breakthroughs that will define the future of our products and our brand.”
The Texas project also fits a pattern. Callaway says it has invested more than $100 million over the past several years in its golf ball manufacturing operations in Chicopee, Mass., which the company believes is the most advanced golf ball manufacturing facility in the world. Together, the two investments represent what Callaway calls a long-term commitment to proprietary technology and American manufacturing expertise.
For those who still want a nice forged feel 😉
Callaway 2025 X Forged Custom Irons
Pure Precision, Forged for Better Players Crafted from a single piece of 1020 Carbon steel, X Forged Irons deliver the crisp sound and soft feel that discerning players demand—precision-engineered for professionals and elite ball strikers. Clean Looks, Tour-Preferred Shape X Forged features a streamlined cavity back, compact profile, minimal offset, and a thin topline—crafted to appeal to the eye of the better player. Tri-Level Sole Design X Forged Irons feature a tri-level sole with beveled leading and trailing edges, promoting smooth turf interaction and precise ball control through impact.
View Product
The company’s ambition is to turn advanced engineering, technology and manufacturing into products golfers can see, feel and experience. It also believes the ability to make what others cannot can be a defining competitive advantage. If Callaway can print titanium structures that rivals can’t machine or cast, that can become a real edge.
Of course, the timeline means golfers probably won’t feel or experience any of this immediately. Production doesn’t start until 2028, and the company’s own forward-looking statements caution that completion of the facility and the establishment of 3D printing production are not guaranteed.
My thoughts
There have been rumors of Callaway moving to a two-year cycle with their woods, but I don’t know if this confirms that in my thinking or not. It will be really interesting to see if they think they can continue to make important enough gains in the market every year with this new bet. It could also be something that actually supports a move to a two-year life cycle to give them more time to make it perfect.
We also have to address Cobra here. Cobra has been publicly leading the way in 3D-printing technology with their 3DP series of golf clubs, and there’s rumors for them to be expanding that. There are other manufacturers who have been 3D printing on Tour as well. Then you’ve got companies like Avoda Golf, or Bryon’s unnamed club company that are also leaning into the 3D printing space.
For me, this is Callaway saying “we’re here and we’re ready to put up a strong fight in this market.” I’ve said it in plenty of coverage before about my love for what Cobra is doing with 3DP; this is the next frontier in golf club design. The things I’ve been able to get a look at behind the scenes makes me incredibly happy for the future of golf equipment, and the more companies we can get to join this new frontier the better the product we’re all going to get.
