Giving your junior golfer the same golf ball you use isn’t doing them any favors; that’s why Bridgestone has come up with a fun solution.
The company, in partnership with junior golf club maker and youth golf organization U.S. Kids Golf, is introducing the new Boom It Junior golf ball. The ball is specifically optimized with an ultra-low compression and a high-launch dimple pattern to help juniors with slower swing speeds compress it and get maximum carry.
“We take ball fitting very seriously and with junior golf seeing more than 50 percent growth since 2019, it makes perfect sense for us to create a ball to meet their needs,” Bridgestone president Dan Murphy said in a release. “Our R&D team focused on the needs of junior players that require more speed and easier launch, and they knocked it out of the park. I am confident junior players will have more fun playing the Boom It Junior because it is specifically designed to fit their game.”
Bridgestone says the golf ball works for a variety of swing speeds, which makes it perfect for a junior golfer who is developing speed as they progress through the game and grow physically.
The Boom It Junior also features Bridgestone’s MindSet graphic, which was developed by Jason Day and his performance coach, Jason Goldsmith, to separate analytical thinking from athletic performance. Day, along with Chris Gotterup, Kurt Kitayama and Boo Weekly, all use the visual technology in competition on Bridgestone’s Tour B golf ball.
“We were proud to work alongside the Bridgestone team to help create Boom It Junior from the ground up, specifically engineered to provide young golfers with the distance, feel, and performance they need to enjoy every round,” U.S. Kids Golf President and Founder Dan Van Horn said. “Boom It Junior is a golf ball that meets the mission of U.S. Kids Golf by supporting the growth of and a true love of the game.”
The Boom It Junior will be available online and at retailers starting March 27. Each dozen will cost $22.99.
