Woods and Nike officially parted way after 27 years. We look back at the best commercials during the partnership.
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And just like that, Tiger Woods’ 27-year run with Nike Golf has come to an end. It’s fair to say no golfer has influenced the direction of a company quite like Woods did during his partnership with the Swoosh — from iconic apparel to groundbreaking hard-goods.
And don’t forget about Woods’ advertising impact. Thanks to YouTube, many of his best Nike commercials will live on in perpetuity. We’d recommend spending an afternoon going down the Woods-Nike rabbit hole, but we also realize not everyone has that much time on their hands. So we did the heavy lifting for you.
Behold, the 7 best Nike Golf commercials featuring the G.O.A.T.
7. The 2019 Masters
The commercial ran just moments after Woods’ final putt dropped to win the 2019 Masters. Considering the enormity of the moment, the video perfectly encapsulates Woods’ historic return to golf’s pinnacle. Funny enough, it’s one of several commercials on this list where Woods didn’t say a word — yet still left a lasting impact.
6. Synchronized golf
Synchronized golf with Tiger Woods? Hand over the signup sheet. Funny enough, I’ve actually played some of my best golf after watching the rhythmic swings of the game’s best at a Tour stop. I think Nike was onto something here.
5. The good life
Back in 2008, Woods stepped away from the game to deal with a damaged ACL, along with a double stress fracture in his left tibia, following his emotional win at the 2008 U.S. Open. While on the shelf, Nike came up with this humorous commercial that took after “The Good Life” — better known as a world where Tiger Woods isn’t laying waste to the field every week. I’m not going to lie: the Anthony Kim cameo is bittersweet. Miss you, A.K.
4. Golf’s not hard
This commercial earns a spot on my list because I used to have this exact Nike Golf getup, Nike Air Zoom TW shoes included. Not to mention the late 90s Tiger swing was one of my absolute favorites. (Side note: the Air Zoom TW was arguably the least comfortable shoe ever constructed.)
3. ‘Frank’ at his absolute best
God bless the great Paul Giamatti for bringing Woods’ “Frank” headcover to life. You can’t go wrong with any of the Frank commercials, but this one around the release of Nike’s Ignite driver in late 2003 tops the list. We get a David Duval sighting — not to mention Rory Sabbatini (!!!) and John Cook — and maybe one of the best one-liners from Giamatti when he says, “Best contact you’ve made all year, Duval.” It’s tough to beat.
2. Swing portrait
Yet another Nike commercial where you see Woods but don’t hear from him during the entire ad spot. Even though he changed his swing countless times over the course of his career, Woods’ move through the ball remains one of the best in the history of the game. Seeing it in slow motion just does it for me.
1. The OG
No list is complete without the best commercial Woods has ever produced during his time at Nike Golf. The famous juggling-golf-ball commercial first aired in 1999 and became an instant classic. What few know is it took Woods just four takes to execute the trick shot. Not only that, according to a CNet story from 2008, director Doug Liman, who shot the ad spot, noted Woods could only juggle for 28 seconds to fit the commercial parameters. It took Woods exactly 28 seconds from the moment he started juggling to when he connected with the ball in midair.
Honorable mention: Pinpoint accuracy
I’m going to assume Tiger nailed this in one take. Just don’t consider trying this one at home.
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