ncaa name image likeness
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NCAA seeks to short-circuit what it says is .4 billion damages claim in athlete lawsuit; golf’s portion unknown
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Attorneys for the NCAA and the nation’s top college conferences wrote in legal filings Friday night that current and former college athletes are seeking ...

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J.R. Smith, former NBA player who became a college golfer, gets groundbreaking Lululemon NIL deal
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J.R. Smith went to the NBA immediately following his high school graduation in 2004. The two-time NBA champion was a first-round draft pick of the New ...

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Utah-based Primo Golf Apparel takes advantage of new college NIL rules, partners with BYU senior Carson Lundell
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The Name, Image and Likeness era of college athletics is off and running this fall, and while most of the big deals are in the Power 5 conferences with ...

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Could BYU’s NIL arrangement for football walk-ons lead to something similar for college golf programs?
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Why does BYU football matter in college golf? Because the Cougar program might have just devised an NIL (name, image, likeness) strategy that could play out ...

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