A golf store in London has found the perfect counter to prevent people from buying and reselling the new Travis Scott x Air Jordan 1 Low golf shoes, which will be released on Oct. 13.
Their solution is forcing customers to drive a golf ball 200 or more yards (150 or more for women) in order to buy the shoes.
Trendy Golf explains that on Monday, an as-yet-to-be-named location will house the coveted sneakers. If you win the raffle and make it down to the store, you will still have to step up to the golf simulator.
It’s been a tough time to be a reseller lately. Not only have several online retailers made an effort to crack down on bots, but the decline in demand for sneakers has also been noticeable for people in the reselling business. Now, they have to perform athletic feats as well?
More: Best men’s golf shoes for 2023
A golf store in London is trying to stop resellers from purchasing the Travis Scott x Air Jordan 1 Low golf shoes by requiring buyers to drive a golf ball 200+ yards (150+ for women) in two attempts. That’s an awesome idea 🤣
(h/t @nicekicks) pic.twitter.com/nGL7MCTkT8
— Joe Pompliano (@JoePompliano) October 8, 2023
How hard is it to drive a ball 200 yards?
For a seasoned golfer, it’s not hard at all. Even for an amateur golfer though, it can be quite difficult. For someone who doesn’t golf, 200 yards is difficult. The store emphasized that prospective buyers will only have two chances to hit the ball 200 yards. Anyone who does not golf would be lucky to the hit the ball off the tee at all.
And 200 yards isn’t just a tough distance, it’s considered a milestone for many people. You don’t forget the day you drive 200. There are numerous YouTube videos available online that are designed to help people reach that threshold.
A recent study found that mid-to-high handicap golfers drive the ball anywhere from 187 to 204 yards. In effect, a mediocre golfer should reach this distance. And that’s really the point in all of this, to discard the pretenders from the real duffers.
If you are in dire need of these shoes, buckle down, hit the range, watch those videos, and be one of the few people who can earn them. Think about how much better the resell will feel after all the work you put in to be able to drive a ball 200 yards.
This is a genius move from the store. It’s a great marketing tool that will draw a lot of eyes, and it might also draw a lot of legitimate golfers looking to get the shoes as a sort of trophy to prove that they can drive 200 yards even under the pressure of having only two opportunities.
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