High Noon Hard Seltzer and TravisMathew introduce limited-edition apparel collaboration


Gallo’s High Noon has teamed up with TravisMathew to launch a limited-edition apparel collection of custom polos, hats and tees.

High Noon has taken the hard seltzer crowd by storm, and TravisMathew was the perfect brand to collaborate with just in time for summer.

The collaboration features two lifestyle polos for both men and women inspired by the iconic High Noon cans. Offering two types of snapbacks, a straw hat and four cotton t-shirts, this is the ultimate summer collab.

“As two brands at the top of their game, it was an easy decision to partner with TravisMathew, who shares our passion for delivering the highest-quality product and having fun while doing it,” said Brandon Lieb, VP of Spirits at Gallo.

TM X High Noon Party Guest Snapback Hat-$35. (TravisMathew)

“Teaming up with High Noon, a fun-loving brand that perfectly complements ours, to celebrate the summer lifestyle that we all love is something we’re thrilled to bring to market,” said Leif Sunderland, Chief Marketing Officer for TravisMathew. “The collection captures the spirit of summer and our laid-back Southern California style – with apparel that can take you from the course to sandy beaches, all while sipping on a High Noon.”

You can shop this collaboration at TravisMathew.com.

Shop TM x High Noon collab

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