Bettinardi launches fully revamped BB Series putters for 2024

With over 25 years of designing and manufacturing putters, Bettinardi Golf knows a thing or two about the constant pursuit of refinement, and once again with feedback from some of the best players in the world, they’re ready to introduce the 2024 BB series of putters.

The 2024 BB series refinements include a newly optimized center of gravity along with a new falling milling process to create optimal feel, sound, and feedback on every putt and with every putter in the line which includes: BB1, BB1 Wide, BB8 Flow, BB48, and the BB28 Slotback as a Spud Neck, Center Shaft, or Armlock.

“Our commitment to craftsmanship and relentless dedication to the game of golf has allowed us to create our most innovative BB Series line yet,” said Robert J. Bettinardi, CEO/Founder of Bettinardi Golf. “Working alongside our elite Tour staff and engineering team, we re-balanced each head aligning the Center of Gravity and moving the sweet spot into a more natural alignment with the eye. Every putt feels incredibly balanced and consistent.”

Bettinardi 2023 Studio Stock 9 Plumber’s Putter

$449.99

The all-new, never-before-seen Studio Stock 9 Plumber’s neck putter is a fresh take on the classic SS9 head shape. Milled from one solid block of 303 Stainless Steel, the one-piece milled Plumber’s neck provides one-third toe hang, perfect for those with a slight to moderate arc in their putting stroke. The high-toe topline gives the putter a classic, Tour-inspired blade appearance, while the mid-body flange design offers a confidence-inspiring view at address. The SS9 head shape was re-engineered with a more narrow and compact length heel to toe, allowing us to reposition the weight in the club in order to increase the MOI (Moment of Inertia). Coupling that with our Roll Control face milling, the SS9 is sure to be one of the most forgiving blades in our production lineup.
303 STAINLESS STEEL
Each Studio Stock Series head is 100% precision milled from a single block of 303 Stainless Steel in our very own Tinley Park, IL manufacturing facility. This blend of metals offers a more durable, responsive, and solid-feeling putter for supreme performance.
ROLL CONTROL FACE MILLING
The entire 2023-2024 Studio Stock line features our signature Roll Control Face™ milling, which is engineered to propel the ball into a true roll faster, while giving golfers the softest feeling milled putter in golf. .
DIAMOND BLAST/POLISHED FINISH
The Studio Stock series is completed with our Diamond Blast finish on the topline and body to provide a glare-resistant view from address, while the face and sole are polished giving it a luxurious presence on the greens.
PREMIUM COMPONENTS
Each Studio Stock putter comes paired with a Tour Grade shaft, custom Castleton green Lamkin Sink Fit Grip, and dual-constructed Castleton green and black perforated Studio Stock Series headcover.

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“We tested over 30 different Flymill patterns in developing our new Perpetual Flymill face which provides superior feel and remarkable control.” said Sam Bettinardi, President of Bettinardi Golf. “This new method makes the face pattern exactly repeatable, creating tactile uniformity across the entire series.”

Bettinardi BB Series details

Each putter in the BB Series is one piece milled from 303 stainless steel and then finished with a durable and visually appealing black pearl PVD finish. The finish not only offers a striking look, but it is also corrosion-, wear-, and scratch-resistant.

Reshaped bumpers, along with refined geometry have allowed designers to align the center of gravity and overall putter weight distribution to provide solid feedback and enhanced roll.

To go along with the geometry, feel has been further enhanced with Bettinardi’s perpetual flymill face milling technology to generate a precise acoustic at impact to allow the golfer to understand exactly how they strike each putt.

Each putter comes with its own Black PVD shaft, custom electric blue Lamkin Grip, and dual-constructed leather and carbon fiber BB Series magnetic headcover.

Price and availability

The 2024 Bettinardi BB Series is available for pre-order now and is priced at $450 each. The putters will be available at authorized Bettinardi retailers in the US starting in December and then will roll out worldwide in January 2024.

Golf.com Editor

Ryan Barath is GOLF Magazine and GOLF.com’s senior editor for equipment. He has an extensive club-fitting and -building background with more than 20 years of experience working with golfers of all skill levels, including PGA Tour players. Before joining the staff, he was the lead content strategist for Tour Experience Golf, in Toronto, Canada.