We don’t yet know who will actually compete in the LIV Golf Invitational Series but we have learned the locations of the eight-event schedule for 2022.
Now there’s word that the rival start-up is talking with media companies about locking in television and streaming rights. In a report by Front Office Sports, the circuit, headed up by Greg Norman, is hoping to land $500 million for its global media rights.
“Streaming platforms, particularly the Netflixes, the Amazons, the Apples, are truly global. That’s one path we could pursue,” said Sean Bratches, a former ESPN executive and LIV Golf’s chief commercial officer.
Bratches also said the group may pursue a bidding process for each country, claiming there is “interest across the board.”
The report is short on specifics but LIV also claims to have a “short list” including three “interesting names” in regards to a potential announcing team.
In March 2020, the PGA Tour agreed to nine-year extensions to re-up with current media partners CBS, NBC and ESPN worth $7 billion. That deal runs from 2022 through 2030.
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