PGA Tour distance-leader Bryson DeChambeau has signed a contract to become a brand ambassador for Club Champion, the Illinois-based club-fitting company with more than 85 studios around the United States.
Club Champion can analyze the swings and shot patterns of amateur golfers to suggest best-fitting clubs, with thousands of combinations of shafts and clubheads. The company, founded in 2010, also can build clubs to match a player’s specs.
DeChambeau is known to tinker with his clubs, especially his single-length Cobra irons. His quest for distance on Tour has been fueled by the same kind of data that Club Champion uses to fit amateurs.
“Adding Bryson to our team just makes sense,” Club Champion CEO Adam Levy said. “He’s a science guy, and he understands cause and effect in a way that we admire. His desire to push the limits of his equipment and to create new combinations to further his goals is incredible, and we’re excited to work alongside him in our mission to help golfers lower their scores.”
Club Champion already had several touring professionals on its roster, including Jim Furyk and Lexi Thompson.
“I’m excited to partner with Club Champion,” said DeChambeau, who will add a Club Champion logo to his Tour bag. “I know they share my passion for data and pushing boundaries to find the best performing equipment.”