Imagine being able to pick from the best features from all your favorite irons to make the perfect one for your game.
Take the offset from one set, the blade length from another and the topline thickness from a different one.
It sounds like a dream only available to Tour players, but it might be closer than you think for the average consumer.
On this week’s episode of GOLF’s Fully Equipped, co-host Johnny Wunder and clubfitter Bryan LaRoche of BryanGolf discussed what a game-changer Cobra’s 3DP iron program could end up being.
Wunder explains that he landed on a set of Cobra 3DP Tours because Cobra Tour Rep Ben Schomin was able to customize a set for him.
“I was really close on a set of [TaylorMade P]770s, because 770 is another great iron for me, right?” Wunder said. “The only reason I didn’t pick the 770s is because I can’t make them with offset, right? I don’t want to bend them any stronger. I can’t build offset into those things.
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“But I’m getting the same performance out of the 3DP Tours. And all I said to Ben was like, ‘Can you make these with offset?’
“He’s like, ‘yeah, I have a set with offset.’ And literally handed me a set with offset.”
Wunder used to play the Callaway Apex TCB ’24 irons, which had short blade lengths and lots of offset. Schomin told him he could even have a set of 3DP Tours printed with the same look.
It probably won’t be long before a customer can order an iron with whatever shape characteristics they want.
Will that make a fitter like LaRoche’s job harder or easier?
“That would change everything. You never are gonna strike out on a set of irons with somebody,” LaRoche said. “You’re never gonna struggle to find what you need, performance wise, and pick all the look boxes.”
