Titleist thinks ‘peak height’ is critical in fitting. Here’s how they find it | Fully Equipped

Whenever you get fit for golf clubs at Titleist, you’re going to hear about “peak height” a lot.

That’s because the company’s fitting philosophy is directly tied to ensuring every club in the bag reaches the same peak height. While there are numerous metrics that a fitter can use from a launch monitor to determine the best fitting golf clubs for a player, the idea is that peak height directly ties speed, launch and spin together.

The other important aspect is that the higher a player can hit the golf ball, the quicker they can stop a ball on firm greens and more control they have. It is all baked into Titleist’s “3 D’s” fitting philosophy.

So how exactly does a Titleist fitter determine what a golfer’s optimal peak height should be?

That’s the question GOLF’s Fully Equipped co-host Jake Morrow posed to the Titleist Performance Institute‘s Lucas Bro on this week’s episode of the podcast.

Bro explained that his fittings at TPI either start with the 7-iron or the driver, depending on what Titleist is launching that year. Since the company just launched its new 2025 T-Series irons in July, he starts with the 7-iron and tries to figure out what the highest possible peak height a player can manage is.

“You start to look at the tour, Ludvig [Aberg] posted a video today on our website, and it’s a pretty cool one where he talks about how he wants his stock shot to be super high and super spinny because he can always bring it down,” Bro said. “I try to get a player to hit the ball as high as they start to feel comfortable.”

“The nicest part about our driving range [at TPI] is it’s into the wind. So your ball should look just slightly penalized by the wind. So as soon as I start to see the ball get just a touch floaty, a touch spinny, I feel like I’m really sitting in a good spot.”

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Bro explained that speed is a big determining factor of what the optimal peak height is, so at some point, he asks the player how far they want their 7-iron to go. That could mean he has to explain why trading peak height for distance will help them shoot lower scores.

“They say 168.3, they say 185, and then [the launch monitor] shows 145, or they give you a long-winded story. It’s just a personality thing. So there’s a couple pieces to decipher there a little bit before you get too far on what’s the perfect peak height number.

“But I try to get them as high as they possibly can because the higher you can hit it, the more potential you have on the golf course to shoot low.”

For more from Morrow, fellow co-host Johnny Wunder and Bro, listen to the full episode of GOLF’s Fully Equipped here or watch it below.

Want to overhaul your bag for 2025? Find a club-fitting location near you at True Spec Golf.

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