Sam Burns of the United States is congratulated by Scottie Scheffler of the United States after putting in to win the Charles Schwab Challenge during the first playoff hole on the 18th green during the final round of the Charles Schwab Challenge at Colonial Country Club on May 29, 2022 in Fort Worth, Texas. (Photo by Tom Pennington/Getty Images)
LIV Golf has forced the Tour to make some changes to fend off a new competitor, but apparently, it hasn’t been too bad for business — at least not yet.
When asked how the Tour is planning to fund the cash infusion to tournament purses and other expenses to reward and identify the top players, Monahan said, “The Tour is having its strongest year in history of the PGA Tour and is performing well ahead of budget.
“Secondly, as you’ve heard me talk about before, the Tour through the years has been very prudent in managing its finances and building reserves and being in a position to be able to invest in programs that are going to help the Tour grow. That’s what they’re there for, and that’s what we’ll continue to use them for.
“I would say additionally our partners, our sponsors, and all of our partners who want to get behind and are getting behind the direction that we’re going in, want to be a part of the continued growth and evolution of the Tour. They recognize that with the changes we’re talking about today, the changes that we’ve made prior to today, and the direction we’re heading in, we’re going to
be creating more value.
“When you create more value, you’re going to get more income coming into the business.
Those are the three primary things that really help us to make this move.” today and will help us grow as we go forward.
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